Compare keyword searches in Google.
Write content that will rank on the keywords you're selected.
Write content that includes keyword you want to rank on. How do you know what the keywords are?
Content SEO is about writing content search engines like. Technical SEO is about using metatags and other technical gizmos to improve SEO.
If we're going to optimize for Google, we need to know how Google works.
How to make your site easy to find.